The finance and accounting job market is more competitive than ever. As businesses demand more strategic, tech-savvy, and commercially aware finance professionals, simply “doing the job well” isn’t enough to stand out anymore, especially as the pool of qualified candidates grows larger. 

At Kassen, we work with top finance talent and leading employers every day, and we know what makes a candidate stand out. So, if you're ready to take the next step in your finance career, here’s your guide to gaining a competitive edge in today’s finance job market. 

What Employers Are Looking for in Finance Candidates   

Hiring managers aren’t just looking for technical skills; they want well-rounded professionals who can add long-term value to their business. Here's what today's employers expect: 

1. Technical Expertise: Whether you're in management accounting, audit, tax, or FP&A, you need to demonstrate mastery of your core skills. Key areas include: 
2. Advanced Excel proficiency
3. ERP system experience (e.g., SAP, NetSuite, Oracle)
4. Statutory reporting and regulatory compliance
5. Knowledge of IFRS or local GAAP 
6. Familiarity with BI tools (e.g., Power BI, Tableau) 
7. Commercial Awareness: Finance is no longer just about reporting the numbers in a vacuum; it's about interpreting them. Employers want candidates who can: 
8. Link financial data to business strategy 
9. Understand market trends and commercial impact 
10. Provide actionable insights, not just analysis 
11. Soft Skills That Drive Impact: Clear communication, critical thinking, adaptability, and collaboration are just as important as number-crunching. Employers want finance professionals who can partner across departments and influence decisions.   
12. Proactive Problem Solving: Hiring managers value candidates who don’t just spot problems; they want candidates who bring solutions. Highlighting examples of cost savings, process improvements, or data-driven insights you've delivered can make you stand out.   

Standout Interview Tips for Finance Roles 

You’ve landed the interview; Now it's time to prove you're the right fit. To stand out, go beyond rehearsed answers: 

1. Tailor Your Answers to the Role: Research the company and the specific challenges of the finance team and position yourself as someone who can add value. Frame your experience around how you can solve their problems, not just what you’ve done in past roles. 
2. Use the STAR Method: When answering competency questions, structure your responses using the Situation, Task, Action, Result framework. It shows you can think clearly and communicate effectively.   
3. Ask Insightful Questions: Impress interviewers by asking thoughtful questions about team dynamics, growth plans, or recent financial decisions. It shows engagement and strategic thinking. 
4. Demonstrate Your Commercial Acumen: Finance leaders love candidates who understand the business beyond the numbers. Prepare one or two real examples where your work had a tangible impact on business outcomes.   

Resume, LinkedIn, and Personal Branding Tips   

Before you even get to the interview, your CV and online presence need to open the door. Make sure your resume, LinkedIn profile, and personal website (if applicable) tell a compelling, consistent story. 

Resume Tips: 

• Keep It Concise: Ideally 1–2 pages, focusing on achievements, not just duties. 
• Quantify Achievements: “Reduced month-end close by 3 days” is more powerful than “Managed month-end process.” 
• Tailor Each Application: Customize your resume to reflect the role’s priorities using keywords from the job description. 
• Include Certifications: ACCA, CPA, CIMA, CFA; highlight them early on. 

LinkedIn Profile Tips 

• Professional Photo & Headline: Make it clear who you are and what you do. 
• Keyword Optimization: Use role-specific keywords to show up in recruiter searches. 
• Featured Section: Showcase presentations, reports, or projects you’re proud of. 
• Recommendations: Ask for endorsements from past managers or colleagues. 

Personal Website or Portfolio (Optional) 

This isn’t a must, but if you’re in a niche finance field, freelance, or aspire to leadership roles, a simple website showcasing case studies or finance projects can set you apart. Include: 

• A short, professional bio 
• Resume or downloadable CV 
• Links to projects, reports, or speaking engagements 
• Testimonials or case studies 

Partnering with Kassen: Your Competitive Advantage 

At Kassen, we specialize in finance and accounting recruitment. We don’t just connect candidates with roles; we help professionals take control of their career paths. 

Here’s how we support you: 

• Tailored Role Matching: We take time to understand your skills, goals, and ideal culture fit. 
• Resume & LinkedIn Support: We provide expert feedback to refine your profile and get you noticed. 
• Access to Hidden Opportunities: Many roles never make it to job boards. We give you access to exclusive openings through our network. 

Whether you're newly qualified, mid-career, or an experienced finance leader, we can help you navigate your next move with clarity and confidence. 

If you're looking for your next opportunity in finance or accounting, whether it's permanent, contract, or interim, reach out to our team today; We’ll connect and help you gain the edge you need.